4.50(4)
#BU-02-04 How to Create Great Online Content
-
- Course level:
All Levels - Share:
- Categories
Business - Duration
12h - Total Enrolled
7 - Last Update
September 15, 2020
About Course
University of Leeds
Description
Master the art of creating successful online content for your business
What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.
You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.
You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.
Finally, you’ll learn how to structure a content plan to respond to a specific brief.
Who will you learn with?
Digital content/community/ transformation consultant, facilitator and trainer with 22+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.
Who developed the course?
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
What Will I Learn?
- Interpret the messaging and intention behind online content
- Evaluate the use of tone and language in communication
- Describe how various media formats are used to create compelling online content
- Identify suitable content format for a particular purpose
- Describe key considerations for creating online content in a variety of media
- Apply suitable tones and techniques to communicate a message effectively
Topics for this course
What does online content mean to you??
Welcome to the course00:01:32
Introduce yourself
What is the purpose of your content??
The message behind the medium
The power behind your content
Ask the expert: what messages inform your content?00:03:29
Language and tone in online communication?
What is tone?
Reflecting on examples of tone
Making content more readable and relatable
Rewriting content
Rewriting content: a few examples
Matching your content and message with the context?
Task: bringing it all together
Summary?
Preparing for Course
Student Feedback
4.5
Total 4 Ratings
Its a short & crisp course on content marketing & is quite useful as a foundation course. The narration is quite clear & its interesting throughout.
2 months ago
I learned how to write online content skillfully, and yes, I enjoyed the course.
2 months ago
Thank you for providing us with creating successful online content for our business. Truly effective online content is very important for a company when we make the website.
3 months ago
I liked this course. I thought the insights we’re really practical and very up-to-date and I found it very flexible to be able to dip in and out and pick up bite sized chunks as and when I could manage.
Material Includes
- Official Certificate
Login
Target Audience
- This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
- This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
- The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
- You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.
